10 ways to Improve Your Online Identity


Posted by Amish Keshwani | Posted in Google, SEO | Posted on 19-05-2016

Innovative SEO : Learn & Share all about Inbound Marketing

Hello Friends,

Recently, I was reading a beautiful article on Online Branding Tools & thought to share some insights of the article with all of you.

Just came across an awesome post by Anna Runyan on Classycareergirl.com. She has shared some notes from Shama Kabani’s presentation on Social media & Online branding for recent graduates & job seekers at Doster Leadership conference. Just added my 2 cents in each point based on my experience so far. Hope it helps to readers who want to improve their online identity.

10 ways to improve your Online Identity

So, here you go,
1. Listen to what is being said.

  • Listening what’s people are talking about you is the first step to build your online identity. How you can do that? Well there are 2 interesting tools that can help you out here.
  • Set up Google alerts for your name and monitor what is being said.
  • Use http://www.socialmention.com to search within networks and comments.

2. Clean up your profile.

  • Many times we share personal view/thought or respond someone in online media which might hart your Online Identity. So, it’s really important to track what we share in online medium. It creates your online reputation. How you can do that?
  • Download the simplewa.sh app on Facebook which will tell you what to clean up on your Facebook account. Make sure you change the app settings so that your friends can’t see what you do on your app.

3. Claim your Google+ page.

  • It’s the next BIG thing Google is promoting. Since Google+ is owned by google, it gives their social networks a boost in search rankings.
  • Also this helps if you have a blog, this will help you to setup an Author profile so that your Google+ author profile pic appears next to your blog post in Google Result pages.

4. Twitter hashtags>followers.

  • Hashtags are now more important than followers because people want to look at topics they are interested in.
  • Check out tweetchats in your industry because every industry has a tweet chat. Find yours and engage.

5. Embrace online video.

  • 64% of people will finish watching a video but only 24% of people will finish reading an article online. Use video to your advantage online.
  • In fact you can have a Video blog as well or Youtube channel too.

6. Have a strong LinkedIn profile.

  • Employers are going to LinkedIn. Ask professors and co-workers for recommendations.  Some employers won’t even need to call your references because they can already view them on your LinkedIn profile.

7. Branch out.

  • Have you heard about Visual resume? It’s really interesting. There are 2 tools which you can utilize for that.
  • Use vizify.com or visualize.me to make your resume more visually appealing.

8. Manage your online reputation.

  • Have you ever tried to enter your name in Google & checked which results are coming up for your name ? It’s really important because that’s what people do when they are searching for someone on web. Is there any tool for that?
  • Use Brandyourself.com, an online reputation management system that will tell you certain things that you can do to push good pages up and bad pages down on Google searches.

9. Create an editorial calendar for yourself.

  • Just creating an profile on social network Or creating a blog will not help much, To improve your online identity, you need to share your thoughts, learning/ ideas with the world around you , just like you do with your friends, here you just need to be more disciplined.
  • Have a calendar that shows when and what content you are going to share strategically.

10. Optimize with the right tools.

  • Be strategic about your messages that you want out there. Use tools to save your time & efforts for posting.
  • Use Postling.com to post updates across all social media platforms.
  • use bufferapp to tell you what the best times are to post your important content.
  • Ifttt.com (if this, then that) is a tech recipe for how to optimizing certain things. For example, every time you change a Facebook status it changes your LinkedIn status. If you post photos on Facebook, then it makes sure your computer backs up your photos to Dropbox.

If you are a professional, majority employers now use social media to screen candidates. Your friends are online, your parents are online, your employer is online, your relatives are online and that’s the reason Facebook, LinkedIn & Twitter are so successful today because everyone is online today & EVERYONE is watching you online too just like you do. So make sure that you use these tips to create the best online brand that you can!

Just want to thank Anna Runyan for sharing this & Shama Kabani for this awesome tools/tips for Online branding.

How have you improved your online brand?

Original Source : classycareergirl.com

How to track PDF in Google Analytics | PDF Tracking


Posted by Amish Keshwani | Posted in Google, Web Analytics | Posted on 19-05-2016

Innovative SEO : Learn & Share All About SEO

Hello Friends,

Recently, I have come across a real time challenge to track a really important data in Google Analytics. One of my client has a website which offers Online Application From in PDF Format & One has to download it, fill it & send back on given email id. Now, here, for Client, its really important to know that how many people have downloaded the PDF ? There are 3 application forms, so comparison metrics for all 3, Geography details, Traffic channel details for Downloads & many more. But, everything can be available if we are able to track when PDF get downloaded by a visitor. So, to-day’s blog post is all about How to track PDF download in Google Analytics.

How to Track PDF Download in GA :

There are 2 ways we can track PDF download in Google Analytics.

  1. Generate Virtual Pageviews when someone downloads PDF
  2. Set & track Events when someone downloads PDF

Normally, Its really helpful to track PDF downloads as Event. This give you flexibility to categorize & Label the events as per the nature of download.  Beside this, one can look at the source & various metrics available in Google Analytics to trace the individual download as well.  So, to Set & Track event for each & every PDF download, you need to implement following code.

You need to call Track Event in your Google Analytics code.

_trackEvent(category, action, label (Optional), value (optional), noninteraction (optional))

  • category (required) : The name you supply for the group of PDF/Objects you want to track.
  • action (required) : A term used to define the type of user interaction for the web object. (For ex. Downloade/ played)
  • label (optional) : An optional string to provide additional dimensions to the event data. (For ex. Name of PDF file)
  • value (optional) : An integer that you can use to provide numerical data about the user event. (For ex. 1% of course fees)
  • non-interaction (optional) : A boolean that when set to true, indicates that the event hit will not be used in bounce-rate calculation.

Example of Simple Code :
<a href=”#” onClick=”_gaq.push([‘_trackEvent’, ‘PDF’, ‘Downloaded’, ‘SEO Course App Form’]);”>SEO Course App Form</a>

Reporting :
Once event tracking has been set up and working on your site for a day, then you can go to the Content section of the reports in Google Analytics and view Event Tracking. In the above case, the reports for Events would show PDF as the Category, Downloaded as the Action, and SEO Course App Form as the Label.

With this method, you can track,
  • PDF
  • Documents
  • VIdeo Download
  • Video Play/Pause Events
  • Songs Download event & more

But then, again, here is the challenge, Suppose you have a a very Big University client where there are hundreds PDF to track from millions of pages, What one should do ? Go & set the event code in each & every link ? Sound illogical right ? Well, I am researching on that & very close to solution :)

So, Stay tune, keep googling & keep reading Innovative SEO for the next post on the same topic on How to track hundreds on PDF with automated event tracking :)

Google New : Everything New From Google


Posted by Amish Keshwani | Posted in Google, Search Engines, SEO | Posted on 23-09-2010

Innovative SEO : Learn & Share All About SEO

Hello Friends,

It been a really great feeling to e a part of ever changing Search Industry. Everyday something new comes out & you have to learn, unlearn & re-learn it. Its a continuous process which helps you to grow & stay active every minute, every second. Its changing every time, be it from Google, Social Media or Analytics. This time, its again from Google.

Google NEW

It seems that, Google is really facing some challenges & bit worried with the growth of facebook and may be that’s the reason, we are witnessing the series of update s from Google in last one month. Google Instant was the last change we witnessed few days back & now, Google has introduced one great facility to all webmaster & SEO professionals to stay updated & that’s, Google NEW.

Google NEW

Read the rest of this entry »

Google Analytics Individual : One more achievement


Posted by Amish Keshwani | Posted in Google, Search Engines, Web Analytics | Posted on 09-09-2010

Innovative SEO : Learn & Share all about SEO

Hello Friends,

With all of your support & help, to-day, I have achieved one more step in the journey of Web 2.0 Business World. To-day, I have cleared the Web Analytics Individual Qualification Test by Google & secured 90% in the Test 🙂

I would like to take this opportunity to thank all my friends & readers of Innovative SEO blog for their unconditional support & motivation till date. Without your support & word of motivation, this wouldn’t have turned a success. A BIG thank you to all of you 🙂

Google Analytics Individual

To those who are not aware about this certification, Google conduct the Online test to award this certification & charge US$ 50 as fees for this exam. As my knowledge goes, currently only 121 Google Analytics Qualified Indivudal listed bythe Google. Anyone can go & verify the person name to check his/her certification status.

Google Analytics Professional

Tips to clear GA Exam

To all my readers who are in this field & looking forward to clear the Google Analytics Individual Qualification Test by Google, I would like to share few tips with you to help you achieve it with more ease & comfort. Read the rest of this entry »

Google Updates : Google Search Event


Posted by Amish Keshwani | Posted in Google, SEO | Posted on 08-09-2010

Innovative SEO : Learn & Share All About SEO

Hello Friends,

Recently, Google has announced the Search Event to present the series of new updates coming up at Google. Google has been acting a little mysteriously this week and with a press conference due tomorrow (Wednesday 8 September). The first piece of the announcement arrived last week when a selected number of people were sent invites to a Google press conference in San Francisco. The invites said that Google would be sharing its “latest technological innovation” and would be offering “an inside look at the evolution of Google search”.

If you are in the industry since last few years, you might be aware about the similar event Google has carried out last year when they announced the Google Squared, Rich Snippets and Google Sky. It seems that, Google is coming with series of changes tomorrow & will announce in the event organized.

Google Search Event : New Updates coming

Google’s announced a special press event for next Wednesday on search that “you won’t want to miss.” Here’s what the invite says:

We invite you to join us on Wednesday, September 8, to share our latest technological innovation and to get an inside look at the evolution of Google search. Speakers include:

  • Marissa Mayer, VP, Search Products & User Experience
  • Johanna Wright, Director of Product Management
  • Ben Gomes, Distinguished Engineer
  • Othar Hansson, Senior Staff Software Engineer

It’s an event you won’t want to miss.

A well know SEO blog, SEO Round Table reported this changes today. SEO Round table reported,

Google told me “today’s doodle is not related to a birthday but is fast, fun and interactive, just the way we think search should be.”

So, What will be the highlights ? Read the rest of this entry »

SEO Classes in Ahmedabad


Posted by Amish Keshwani | Posted in Google, SEO | Posted on 27-08-2010

Innovative SEO : Learn & Share all about SEO

Hello Friends,

In my previous post I have shared my new initiative with you & many of you have approached me with queries on the same. Here are some more details about this course. I hope this will be helpful to you all.

SEO Classes in Ahmedabad

Course : Certificate course in SEO & Internet Marketing

Duration : 4 weeks

Fees : INR 6,000/-

Last date for registration : 10th September,2010

Total Seats : 05

Course Topics : Read the rest of this entry »

Google Update : Mixed-media XML sitemaps


Posted by Amish Keshwani | Posted in Google, SEO | Posted on 22-07-2010

Innovative SEO : Learn & Share All About SEO

Hello Friends,

Last few weeks were really challenging for me & was passing throught the ups & downs of life, though it was difficult but enjoyed it too. Google is no more behind in updating its own algorithm for changes & one such update recently they have announced for the webmasters. Yes, today, I would like to share about the changes / updates announced by Google for XML sitemaps.

Google Update : Mixed Media XML Sitemap

Google announced that they’re now accepting mixed-media XML sitemaps. Now, you must be thinking about, what does it mean ? Well, It simply means that, now you can put images, video and regular page URLs all into the same map. I have tried my hands on this when I got notified about this update. According to Google’s post, you have to use all sorts of fancy code to insert images and video into normal XML sitemap. The sample XML sitemap structure will be as shown below, Read the rest of this entry »

Google and No-Follow Attribute


Posted by Amish Keshwani | Posted in Google, SEO | Posted on 06-06-2010

Innovative SEO : Learn & Share All About SEO

Hello Friends,

Its been a month since I posted my last post on this blog & my mail box have flooded with the emails with complains that the blog is not getting updated. Well, I can not afford to let go my readers like that & hence here is some interesting post for you friends. No, Its not an ordinary article on “NoFollow” attribute, but this is purely based on my research which I have done as a part of my project recently. I would love to know your thoughts & experience about this. So, here you go.

How Google treats “No-Follow” attribute ?

Last week, I was working on an interesting project. The site is comparatively old but does not have a good PR for home page as well as internal pages. The main objective was to get the Service / Product pages in Google SERP ranking. So, I was working hard on back link analysis of successful pages as well as competitor websites which have good rankings in Google. I did good comparative analysis & found few strange patterns. Yes, you get it right, something strange in Backlink patterns. I studied the Google Webmaster Tool to get an idea of how Google treats backlinks patterns.

Now here the great surprise comes to me. I found that, Google shows hardly 10 links for a page which I am targeting & 4 out of 10 links are “No Follow” which has been shown in Google Webmaster Tool. STRANGE … Isn’t it ? As per the Google’s stand on rel=”nofollow”, Google crawler supposed to not follow that particular link. That simply means that, this link is just for the information of visitors & have no value in terms of Google Search Engine, so Why Google needs to count & show this backlink in Webmaster tool ?

On the contrary, I have very good other backlinks for the same page (backlinks from EZine & other reputed PR sites) which has been indexed & shown by Yahoo but Google is not showing up this high reputed backlinks & instead showing up the “No Follow” backlinks. So, Couple of queries arise in my mind. Read the rest of this entry »

Google PR update : April Page Rank Update


Posted by Amish Keshwani | Posted in Google, Search Engines | Posted on 05-04-2010

Innovative SEO : Learn & Share All About SEO

Hello Friends,
Since last 3 months many of my friends who are in the business of Online Marketing & SEO are eagerly waiting for Google PR update. As we all know, Google update its Toolbar PR every 3-4 months and last Google Page Rank update was in January,10. I am fortunate that, after hosting my blog on a new domain I got the Google PR -1 for InnovativeSEO.net, Thanks to all who have shared the link on their blogs & website 🙂

Normally, we get notifications of Google Toolbar update through various forums & groups or social media, but still If you are the busiest person & need some kind of automated reminder which notify & track your PR history & show you the changes as per Google update then I have something to share with you. Read the rest of this entry »

Google PR Update – First Google PR Update for 2010


Posted by Amish Keshwani | Posted in Google, SEO | Posted on 21-01-2010

Innovative SEO : Learn & Share all about SEO

Hello Friends,

I was just checking up my twitter profile & suddenly I noticed the Google PR update for my Twitter profile. Its a surprise by Google as just in 1 month, Google has update its Google Toolbar Page Rank information 2 times. As always, this turn out positive for me & my Twitter profile got the PR of 4.

Google Toolbar PR Update

I have confirmed the same in many forums & sites as well. There is one site which gives us the confirmation of Google Toolbar PR updates, http://googlepagerankupdate.com/ , you can also check it , below is the screen captured image of this site. You can observe the date & time mentioned when the Google toolbar PR update happened for January, 2010.

Google PR Update

Google Toolbar PR Update for January, 2010

As you can see that, the recent Google Toolbar update is observed on January 18th, 2010 & last checked on 21st January, 2010.

But What’s interesting in this Google PR update? Read the rest of this entry »

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