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Amish Keshwani's blog on SEO Tips & Tricks.


LinkedIn updates on Short URL


Posted by Amish Keshwani | Posted in Inbound marketing, Social Media | Posted on 24-11-2015

Innovative SEO : Learn & Share All About Inbound Marketing

Hello Readers,

Its been 2 years since last blog post, but now somehow I managed to get back to my blogging role again. Probably you will get weekly updates if you have already subscribed for my blog.

Ok, so today’s blog post is about LinkedIn change for short URL. I am sure, by now, you all are aware about the new LinkedIn policy updates related to LinkedIn groups & new changes to your linkedIn profile. But, I am prety sure that you might have missed this very important change of LinkedIn.

LinkedIn update on Short URL

Recently, I have observed that, Updated LinkedIn profile do not support few URL shorteners like Many of the links where URL shorten were used (specifically with free version) are getting broken & landing to error pages. However if you are still using an old profile, you might not have noticed this but with the new profile its giving error.

Possible Issues :

  • Your earlier links shared with might get broken (please cross check- its advisable)
  • tinyurl seems working so far but it may hit just like
  • If you are using LinkedIn mainly for marketing then this is alarming as you might need new strategy to share your long URLs.
LinkedIn Error

Short URL issue with LinkedIn update

Possible reasons :

  • One quick possible reason which I figured out is, there are few spamming techniques identified by LinkedIn where these URL shortner method used.
  • Even Google identified some suspicious activity with (check this link)

Possible Solutions :

  • Prefer Long URL – if possible
  • Create custom URL shortner (In case if URLs are too long)
  • Temporary solution – tinyurl is still working perfect, so you can use this (till its get hit)

Well, that’s all from my end. Its now your turn to do hit & trial. Awaiting for your responses & any alternative solution if you can suggest here for this issue.

Keep clicking, Keep sharing :)

Google Analytics : Back to Basics


Posted by Amish Keshwani | Posted in Google, Web Analytics | Posted on 16-09-2013

Innovative SEO : Learn & Share All About Inbound Marketing

Hello Friends,

Its been a long time since my last post on SEO. Well, couple of things changed since then, but basics are still the same. In this post, we will review the Google Analytics Basics for all those who are still new to Google Analytics. I tried to keep this as short & crisp at the same time keep it as clear as possible.

Hope this will be useful to once again clear the Analytics basics clean up to relook at the Google Analytics data with the fresh start.

Will soon be back with some interesting analysis on recent SEO updates, till then Keep clicking & do share your review on this Google Analytics slideshow :)

Google Analytics Training

SEO Project Management – 2


Posted by Amish Keshwani | Posted in Online Branding, SEO | Posted on 27-02-2013

Innovative SEO : Learn & Share All About Inbound Marketing

Hello Friends,

We are continuing with “SEO Project Inception” series. This is the 2nd part in the series ( you can check out SEO Project Management Part-1 as well) where I am trying to find out the cause of the query raised by my friends & giving a thought about possible solutions for the same. So, here we go.

  1. Can you suggest if Client is not ready for content and not providing blog, Articles or PR then how to convince them?
  2. Client needs all keywords on Top of the Google SERP (above wikipedia) and inquiries on daily basis without any changes to content or site. How to deal with this ?

Okey, All the above queries irritates us being a Professional in the field. But I think the route cause is the kind of company which offers the SEO / Marketing services.

Well, don’t get me wrong, but just put yourself in the shoe of a client. As a client you may be dealing with the company for Software right? You explain what kind of services you want, you pay the money & you get the software, Isn’t it ? Now, as a client you buy the maintenance as well where also you pay the money & get things fixed if any issue so that you can smoothly run your business.

Now, the same company offers the SEO, so what will you expect? Pay the money & get things done, Isn’t it? Read the rest of this entry »

SEO Project Management: Part – 1


Posted by Amish Keshwani | Posted in SEO | Posted on 20-02-2013

Innovative SEO : Learn & Share All About Inbound Marketing

Hello Friends,
With this post, I am starting a blog series namely “Project Inception
Why : Few days back, I got a couple of questions on Facebook from industry colleagues on SEO Project Management & managing SEO clients. So, I thought to share my experience in SEO Project Management with my readers & as a result “Project Inception”.

Here we go with the first post in the series.

Managing Awkward SEO Clients with Tight Budget


Image Source :

So, My friend had a client who,
  • Thought that SEO guys are owning Google
  • Not raising budget for content
  • Keep asking for suggestion and they getting agree on the same as well but not ready to implement the same…. Same process repeat…
My Response:
  1. Communication is the key.
  2. Branding / Trust makes your life easy.

Okey, Now let’s try to understand it with an example.

During my employment with a company, I came across such client who has no idea how Google works, and beside this he tends to work with TV/Print media so looking for quick results as well. The real issue was, Client was already dissatisfied with Development task of his project with so has lost trust & became more aggressive.

10 ways to Improve Your Online Identity


Posted by Amish Keshwani | Posted in Online Branding, Social Media | Posted on 15-02-2013

Innovative SEO : Learn & Share all about Inbound Marketing

Hello Friends,

Recently, I was reading a beautiful article on Online Branding Tools & thought to share some insights of the article with all of you.

Just came across an awesome post by Anna Runyan on She has shared some notes from Shama Kabani’s presentation on Social media & Online branding for recent graduates & job seekers at Doster Leadership conference. Just added my 2 cents in each point based on my experience so far. Hope it helps to readers who want to improve their online identity.

10 ways to improve your Online Identity

So, here you go,
1. Listen to what is being said.

  • Listening what’s people are talking about you is the first step to build your online identity. How you can do that? Well there are 2 interesting tools that can help you out here.
  • Set up Google alerts for your name and monitor what is being said.
  • Use to search within networks and comments.

2. Clean up your profile.

  • Many times we share personal view/thought or respond someone in online media which might hart your Online Identity. So, it’s really important to track what we share in online medium. It creates your online reputation. How you can do that?
  • Download the app on Facebook which will tell you what to clean up on your Facebook account. Make sure you change the app settings so that your friends can’t see what you do on your app.

3. Claim your Google+ page.

  • It’s the next BIG thing Google is promoting. Since Google+ is owned by google, it gives their social networks a boost in search rankings.
  • Also this helps if you have a blog, this will help you to setup an Author profile so that your Google+ author profile pic appears next to your blog post in Google Result pages. Read the rest of this entry »
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