Posted by Amish Keshwani | Posted in Inbound marketing, Online Branding, SEO | Posted on 10-02-2016
Innovative SEO : Learn & Share All About Inbound Marketing
Traditionally, our minds are set to get traffic/leads for our clients. And, that’s what expected from us as a digital marketing professional to deliver the key deliverable. But, at the same time, it will not give you any extraordinary results. Most of the time, we refer it as Out of the box ideas or thoughts.
Well, No, I am not here referring to you any Out of the box idea here, but just want to share my thoughts on common logical thing to do to get that extraordinary results. You can refer it as Paradigm shift based on this interesting article for ThinkWithGoogle.
Micro Moments & Digital Marketing
Do you know how to build a dollhouse? cook the perfect soup/noodles/cake? Neither do I. But life (and daughters) sometimes require us to do all of this and more in a given day. Learning how to do these sorts of things used to be time-consuming. We might’ve read manual, call up Mom or customer service. Today, we can find out instantly though our smart phones & google. Searches related to “how to” on YouTube are growing 70% year over year, and more than 100M hours of how-to content have been watched in North America so far this year. The most popular how-to educational searches show a range of interests—from the practical (“how to tie a tie”) to the creative (“how to draw”), from style (“how to curl your hair with a straightener”) to cuisine (“how to make a cake”).
Being constantly connected has trained us to expect immediacy and relevance in moments of intent—the I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments. These micro-moments are the new battlegrounds for people’s hearts, minds, and $$$. Being there in these moments may be the single most important thing a marketer can do, but many aren’t.
Sadly, Most of our digital marketing strategy is based on Broadcasting. But when people ask how to do something, that’s a need. That’s someone asking, “can you help me out?” That’s your ultimate opportunity to catch your potential client/customer. Establish yourself as leader by providing answers, thought leadership. Brands that successfully do this can win loyalty and drive sales to boot.
In fact, nearly one in three millennials say they’ve purchased a product as a result of watching a how-to video.
A how-to for marketers
How can you win I-want-to-do moments?
- Identify the I-want-to-do moments in which consumers have a need and your brand can play a role.
- What are the questions and concerns people have related to the types of products you sell or the types of projects they are used for?
Answer to these 2 simple questions can lead you to what your potential customer are looking for.