URL Shortening Service : The Otherside of business

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Posted by Amish Keshwani | Posted in SEO, Social Media | Posted on 11-03-2010

Innovative SEO : Learn & Share All About SEO

Hello Friends,

In the morning, I was reading one of the online newsletter which I have subscribed to get updated with the industry news. It was basically a marketing newsletter which logically described the reason to buy a product, but the arguments have inspired me enough to think more about the topic & I thought that, it might inspire you too πŸ™‚

Link Shortening Services : Risk or not to risk ?

Being in the search industry for 5+ years, I have witnessed many changes and updates of the search industry and I have learned that, it’s very important to analyze any new services before using it. One of the such most popular service is β€œURL shortening services”

Before going further, lets discuss WHY people felt need of such service. With the increase in usage of micro blogging sties like TWITTER where there is limitation of 140 characters; people felt a need to some solution to shorten the URL, so that they can utilize the 140 characters at most. Not only Twitter, LinkedIn & other such Social networking sites have put this limitation on the users. Few of the market watchers caught this opportunity & introduced the URL shortening service to help the people and that too free πŸ™‚

The Other side of the business

Now, every new invention has 2 sides, following this universal rule, many spammers have start taking a benefit of the other side of this new service. Read the rest of this entry »

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